<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[When two FMCG giants merge: using supply chain as the main synergy engine]]></title><description><![CDATA[<p dir="auto">After acquiring a consumer business with several iconic brands, a leading Indian FMCG company ran into a familiar problem: overlapping supply chains everywhere.</p>
<p dir="auto">Two sets of plants, CFAs and vendors; duplicate lanes; fragmented planning processes. On paper, the acquisition looked great. On the ground, the supply chain was carrying duplicate cost and complexity.</p>
<p dir="auto">EY was brought in to help the combined entity turn supply chain into the main synergy lever instead of a drag. The program focused on three big blocks:</p>
<p dir="auto"><strong>Procurement synergies &amp; vendor optimisation</strong></p>
<ul>
<li>
<p dir="auto">Deep dives into packaging and raw material cost sheets to identify saving levers</p>
</li>
<li>
<p dir="auto">Shifting to index-linked buying for key materials to de-risk volatility</p>
</li>
<li>
<p dir="auto">Consolidating vendor bases where both entities were buying similar SKUs from different suppliers</p>
</li>
<li>
<p dir="auto">Running market assessments and alternate vendor discovery for high-impact categories</p>
</li>
</ul>
<p dir="auto"><strong>Network &amp; logistics optimisation</strong></p>
<ul>
<li>
<p dir="auto">End-to-end network modelling using sales gravity, cost-to-serve and service level constraints</p>
</li>
<li>
<p dir="auto">Center-of-gravity analysis for CFAs and hubs to decide which locations to keep, consolidate or exit</p>
</li>
<li>
<p dir="auto">Identifying opportunities to consolidate lanes and warehouses, and pilot 3PL-led models in key regions</p>
</li>
</ul>
<p dir="auto"><strong>One S&amp;OP, one truth</strong></p>
<ul>
<li>
<p dir="auto">The two organisations had different planning philosophies, calendars and governance</p>
</li>
<li>
<p dir="auto">EY helped define a common S&amp;OP design covering demand planning, replenishment and decision forums</p>
</li>
<li>
<p dir="auto">Forecasting processes were tightened, replenishment rules reworked, and a more formal decision-making cadence was put in place so commercial, supply and finance were looking at the same reality</p>
</li>
</ul>
<p dir="auto"><strong>Impact</strong></p>
<ul>
<li>
<p dir="auto">7–10% procurement synergy identified across key packaging categories</p>
</li>
<li>
<p dir="auto">12–15% potential reduction in logistics spends from network and lane optimisation</p>
</li>
<li>
<p dir="auto">Around 20% inventory reduction potential from better planning and integrated S&amp;OP</p>
</li>
</ul>
<p dir="auto">Beyond the numbers, the big win was cultural: treating supply chain not as a back-end clean-up job after M&amp;A, but as the primary engine to unlock value from the deal.</p>
<p dir="auto">[Read More at EY](<a href="https://www.ey.com/en_in/insights/supply-chain/how-ey-optimized-the-supply-chain-of-a-leading-indian-mnc?utm_source=chatgp" rel="nofollow ugc">https://www.ey.com/en_in/insights/supply-chain/how-ey-optimized-the-supply-chain-of-a-leading-indian-mnc?utm_source=chatgp</a>[link removed]m)</p>
]]></description><link>https://community.javis.ai/topic/99/when-two-fmcg-giants-merge-using-supply-chain-as-the-main-synergy-engine</link><generator>RSS for Node</generator><lastBuildDate>Sat, 02 May 2026 19:51:50 GMT</lastBuildDate><atom:link href="https://community.javis.ai/topic/99.rss" rel="self" type="application/rss+xml"/><pubDate>Wed, 03 Dec 2025 10:05:14 GMT</pubDate><ttl>60</ttl></channel></rss>